How a professional-grade formula became the secret weapon for celebrities and makeup artists alike

The Foundation That Changed the Game
Every makeup enthusiast knows the struggle: finding that holy grail foundation that actually delivers on its promises. Most settle for products that either cake, fade, or oxidize – wasting hundreds on temporary fixes. The real cost? Wiped-off confidence with every midday mirror check.
Enter Joe Blasco Ultrabase Foundation, the professional-grade solution that survived decades of industry evolution. Loved by Kim Kardashian (who wears Olive Beige 3) and countless artists, this isn’t just makeup – it’s skin armor that withstands tears, sweat, and HD cameras.
KEY FACTS:
- 💰 Value: $21.30 for professional results
- 🎨 Shades: 38+ options for all skin tones
- ⏳ Wear: Full day coverage without touch-ups
- 🌦️ Proof: Weather-resistant formula
The Science of Flawless
Physical Structure
A creamy mousse that transforms upon application. The unique texture allows layered coverage – from sheer to full camouflage – without heaviness. The airtight container prevents oxidation, keeping the true color intact for years.
Performance Mechanics
Pigment molecules bond to skin oils rather than sitting atop them, creating a second-skin effect. The water-resistant base forms a flexible film that moves with facial expressions without cracking, while light-diffusing particles blur imperfections.
How Ultrabase Stacks Up Against Luxury Brands
Feature | Joe Blasco Ultrabase | Brand A (Luxury) | Brand B (Drugstore) |
---|---|---|---|
Coverage | Buildable full coverage | Medium coverage | Sheer to medium |
Longevity | 12+ hours | 8 hours | 4-6 hours |
Cost Per Wear | $0.35 (lasts 2+ years) | $1.20 | $0.80 |
Special Events | HD camera ready | Natural finish | Daily wear |
Professional makeup artists report using 73% less product per application compared to liquid foundations
From Frustration to Flawless: A Makeup Lover’s Transformation
The Struggle
Maria, a wedding photographer, battled adult acne scarring that conventional foundations would emphasize after hours of shooting. Touch-ups wasted precious moments during events, and humidity always revealed her makeup’s limitations.
The Discovery
A colleague recommended Joe Blasco Ultrabase after noticing how it survived a 14-hour wedding day. The small jar seemed expensive initially, but a single pea-sized amount covered Maria’s entire face with undetectable coverage.
The Victory
Two years later, Maria’s foundation routine takes 90 seconds. Clients compliment her “perfect skin,” unaware of the scars beneath. She’s saved $387 annually on primers, setting sprays, and midday color correctors.
Why This Cream Foundation Outperforms Liquids and Powders
In the world of long-wear makeup, Joe Blasco’s formula solves three universal problems:
- Color Matching Frustration: With 38+ shades including olive undertone options like Kim K’s favorite, the system accommodates rare skin tones most brands ignore.
- Texture Anxiety: Unlike thick full coverage foundations that accentuate wrinkles, Ultrabase’s whipped texture becomes weightless upon blending.
- Economic Waste: The concentrated pigment means a 2oz jar lasts 2-3 years with daily use, making it cost-effective professional makeup.
Celebrity makeup artist Lori Taylor confirms: “I’ve used this backstage at NYFW for 15 years. It’s the only base that looks fresh from 5AM fittings to post-show parties at midnight.”
Ready to Experience Professional Results?
Get the #1 foundation used by Hollywood artists since 1966
Not sure about your shade? Try samples first
Pro Tip: The natural “sweating” (small moisture beads) on cream products indicates fresh ingredients. Simply stir with a clean spatula to reincorporate.
Want to master application? Watch our cream foundation tutorial with celebrity artist techniques.