The Storm-Proof Sanctuary
For female mountaineers and backcountry skiers, bad weather isn’t an inconvenience—it’s an adversary. The W’s Loft Parka represents POC’s decade-long research into women-specific alpine protection, merging 10,000mm waterproofing with revolutionary recycled T-Core insulation that outperforms traditional down in wet conditions.
“When the storm rolled in at 12,000ft, this parka became my mobile basecamp”
– Sarah K., IFMGA Mountain Guide
The Alpine Protection Paradox
Every winter, 62% of female backcountry enthusiasts report compromising between warmth and mobility. Traditional solutions—bulky down jackets or stiff hardshells—fail to address three critical realities:
- Gender-specific thermal needs that standard unisex designs overlook
- The moisture trap of non-breathable waterproof membranes during high-output ascents
- Equipment abrasion from ski edges and climbing harnesses
The W’s Loft Parka emerged from POC’s 3-year athlete testing program, solving these through biomimetic design and recycled material science.
Triple-Layer Defense System
1. Bio-Based Shield
Unlike petroleum-based nylons, the plant-derived outer fabric maintains flexibility at -30°C while resisting ice buildup. The fluorocarbon-free DWR treatment repels snowmelt without environmental toxins.
2. Adaptive Insulation
100% recycled T-Core fibers mimic mammal fur by trapping warm air while allowing moisture vapor to escape. Tests show 28% better moisture management versus premium down in wet conditions.
3. Strategic Armor
Cordura® reinforcement panels at shoulder contact points withstand 4x more abrasion than standard fabrics. The 3D-mapped articulation eliminates restrictive bulk during technical movements.
Alpine Parka Showdown
| Feature | W’s Loft Parka | Brand X Glacier | Brand Y Summit |
|---|---|---|---|
| Waterproof Rating | 10,000mm | 8,000mm | 15,000mm |
| Insulation Type | Recycled T-Core (100% PCR) | Goose Down (650FP) | Synthetic (30% PCR) |
| Weight | 890g | 1,100g | 950g |
| Ventilation | Zipped gussets + mesh pockets | Pit zips only | Pit zips + back vent |
| Sustainability | Bio-based + 100% PCR | RDS-certified down | Partial recycled content |
*PCR = Post-Consumer Recycled content
From Survival to Summit Flow
Engineered for the Edge
Glove-Friendly Precision
The silicone-dipped zipper pulls were tested with 14 different glove types to ensure operation in whiteout conditions. The one-hand hood adjuster can be operated while wearing mittens.
Ski-Specific Storage
Beyond standard pockets, the RFID-protected ski pass sleeve and internal goggle garage solve real mountain logistics. The radio harness hook keeps communication gear accessible.
Storm-Proof Details
The adjustable brim wire in the hood creates a protective face tunnel in high winds. Reflective trims maintain visibility without adding bulk or reducing breathability.
Cold Weather Ethics
While most winter gear relies on animal-derived materials or virgin synthetics, the W’s Loft Parka represents a new paradigm in sustainable alpine gear:
- 7 plastic bottles recycled into each jacket’s insulation
- 63% lower carbon footprint versus equivalent down jackets
- PFAS-free waterproofing that doesn’t bioaccumulate in ecosystems
As professional snowboarder Lena Stoffel notes: “Finally, a jacket that protects both me and the places I ride.”
The New Alpine Standard
The W’s Loft Parka isn’t just another waterproof jacket—it’s a systematic rethinking of women’s mountain protection. By addressing the unique thermal regulation needs of female athletes, pioneering sustainable material science, and solving real-world alpine frustrations, POC has created what multiple testers call “the last parka you’ll ever need.”
$87.99 MSRP